The Pulse

IT Staff Spotlight – John Rood

This week’s Staff Spotlight is the new CMO, John Rood. He’s a former Disney/Warner Brothers Executive.

  1. Can you give us a summary of who you are?An optimist. A media exec who has led Marketing for DC Comics at Warner Bros. and for Disney Channel at Disney.
  2. What brought you to help build IT?I am a longtime follower of Tom’s who became wildly excited by Tom & Lisa’s vision and portfolio and team and community.
  3. What’s the first task Tom has hit you with?Set goals for the department, and for myself, that feed up to the company’s [goals]. My first priority project has the code name Avatar.
  4. What would you actually be doing on your day-to-day?Crafting plans, creating engaging content, finding new partners, etc. The team is lean and mean, so we all have to be generalists. It’s a daily hustle to grow and engage with our community, to make their brand experiences as enjoyable and easy as possible.
  5. What’s the first thing you’ve identified that you think could be improved with Impact Theory?So many great products for folks to consider – I just want to help ensure there is no overwhelm i.e. that everyone (whether a novice or an IT superuser) has a frictionless and fun experience across all of Impact Theory.
  6. Fav book or podcast?Recent faves are Restoring the Soul of Business by Rishad Tobaccowala and The Second Mountain by David Brooks. And I’m excited for Radical Confidence by Lisa Bilyeu, coming May 10. I enjoy Kara Swisher & Scott Galloway’s Pivot podcast.
  7. Fun fact about you?I will be getting into heaven as a plus-one – my wife Cindee runs a charity called Formidable Joy, which drills water wells in Malawi.
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